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ASDA

Asda have been named Britain's lowest-priced supermarket for the 16th year in a row at the Grocer Gold Awards - the Oscars of the food and drink industry. They have more than 500 stores across the UK.



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Coolmint Mouthwash

Coolmint Mouthwash

Helps protect against cavities, decay and plaque. Specially formulated, with fluoride, to strengthen tooth enamel.

Asda - Home

Extreme Fresh Mouthwash

Extreme Fresh Mouthwash

Specially formulated with Xylitol for added plaque protection. Helps protect against tooth decay and cavities, giving a 12 hour benefit.

Protect Mouthwash Extreme Fresh

Extreme Fresh Toothbrush

Extreme Fresh Toothbrush

Regular brushing will help maintain healthy gums and freshen breath.  Protects against cavities, plaque and tartar. Strengthens enamel.

Toothbrush Extreme Fresh Firm


Pro-Formula complete gum health freshmint

Pro-Formula complete gum health freshmint

Pro Formula complete freshmint toothpaste is proven in laboratory studies to
kill oral bacteria & has been specially formulated to give

Toothpaste

Protect Extreme Brush

Protect Extreme Brush

Extreme fresh toothbrushes About this Product: Tongue cleaner for fresh breath. Regular brushing will help maintain healthy gums and breath.

Protect Sensitive Toothbrush

Protect Interdental Brush

Protect Interdental Brush

ASDA Protect Interdental bristles with tapered filaments to reach deep between the teeth and an angled neck for easy access to hard for areas.

Protect Interdental Toothbrush


Protect Sensitive Brush

Protect Sensitive Brush

Extra soft tapered bristles to massage sensitive gums. Round ended filaments for effective cleaning whilst helping to reduce gum damage.

ASDA Protect Sensitive Toothbrush

Protect Toothbrush

Protect Toothbrush

Pack of 2 & 3. Features medium texture round-ended bristles gently, but effectively, help to thoroughly clean teeth.

Flexible Toothbrushes

Protect Whitening Brush

Protect Whitening Brush

A manual brush with specially designed bristles to effectively remove more food particles for ultimate cleaning between teeth.

Asda - Home


Sensitive and Total Care

Sensitive and Total Care

Specially formulated to provide gentle care for sensitive teeth and gums. Alcohol Free. Helps protect against decay, cavities and plaque.

Protect Mouthwash Sensitive

 
 


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Oral Health Foundation Approved Logo

The Oral Health Foundation evaluates consumer oral health care products to ensure that manufacturers' product claims are clinically proven and not exaggerated. Oral care products may find their way into everybody's shopping trolley, but we have found that only a quarter of us understand what ingredients they are made from and their purpose. We also know that almost three quarters of us do not always believe the product claims made on these products.

Giving people the added level of assurance they need, and deserve, is why we feel our product Accreditation programme is so important. That's why our independent panel of internationally recognised dental experts study all the claims carefully to make sure they are true, and backed up by reliable scientific evidence.

For more than 20 years, we have helped the dental profession and consumers make informed choices about which oral care products they buy. Accreditation gives us the opportunity to provide people with information, protection and education, in a ‘shorthand' form, delivered via recognition of the charity's ‘Approved' Smiley-face logo.

Currently there are more than 150 approved products on sale in 60 countries around the world. So when you next visit your supermarket, beauty retailer or pharmacy, look out for those products that carry the Oral Health Foundation 'Approved' logo.


Ingredients Glossary

Dental products may be commodities that find their way into everybody's shopping trolley, but a new survey by the Oral Health Foundation has found that only a quarter of people understands what ingredients they are made from and their purpose. The same survey also revealed that almost three quarters of people did not always believe the product claims made on dental products.

When you glance down at the ingredients list of a typical toothpaste or mouthwash it is easy to see why people may have some difficulties. Even common ingredients like water may sometimes be described in terms that not everyone will understand such as ‘aqua'.

As a result, we have decided to publish a glossary of common ingredients and their purposes, to help educate and inform consumers. With a long track record of educating the public on all aspects of oral health issues, we hope the new glossary of common ingredients will help more people to make an informed choice about which products to buy and how it can help their oral health.

Take a look at the new Dental Ingredients Glossary