It's officially the start of National Smile Month! There is always a buzz and a sense of excitement in the air leading up and into the campaign - and this year has been no exception. The many months of endless hard work in preparation, promotion and development of the campaign sets in motion a month-long series of events to go about challenging and improving the oral health of those in the UK.
This year's campaign, going under the theme of the ‘Smile Factor' launched on last Thursday from the Houses of Parliament with a host of guest speakers and guest from the world of dentistry.
Hosted by Parliamentary sponsor the Rt. Hon. Sir Paul Beresford MP, the event went fantastically well and was a terrific way to kick-start the campaign. The launch attracted almost 100 people, including some of the UK's leading dental experts, members of the profession, trade and press - I was thrilled to see so many in attendance.
We have received a tremendous response to the campaign so far. Hopefully by the end of the campaign I can come and write about the Smile Factor being one of our best ever campaigns!
Above: Organisers and sponsors from the British Dental Health Foundation, Proctor & Gamble, Wrigley, Johnson & Johnson and GlaxoSmithKline get a breath of fresh air on the balcony. Copyright Mary Newing. Source TheDentalWeb
Above: Parliamentary sponsor the Rt. Hon. Sir Paul Beresford MP (right) opened proceedings at the launch. Copyright Mary Newing. Source TheDentalWeb
Above: The Foundation's President Daniel Davis (left), and myself (right), also spoke, discussing the Foundation's aims and goals, what makes National Smile Month a success and thanking all those that make the oral health campaign what it is today, on its 35th anniversary.
Above: Jane Armitage of Thompson & Thomas in Sheffield, who last week at the Dental Awards picked up the prize of Best National Smile Month Event for last year's Teeth4Life campaign.
Above: Roger Matthews of Denplan (left) and Noam Tamir, CEO Smile-on (right), who have once again generously provided the website for the National Smile Month campaign. Copyright Mary Newing. Source TheDentalWeb
Above: Jane Baker (left) and Sue Cook (right), made the trip from NHS Gwent in Wales. They are two of the many oral health education from around the UK who take part in National Smile Month. Without them, along with others in the profession, the campaign would not be the success it is today.
Above: Operations Director at the Foundation, Sharon Broom, along with Chet Trivedy of Birwood Dental Care, who does some splendid and vital work campaigning for early detection and screening for mouth cancer.