Today in the UK, mouth cancer kills one person every five hours. Incidences of the disease have reached in excess of 7,500 people a year, doubling within the last decade and without early detection, half of these will not survive.
It is time for all of us to sit up and take notice. During November's Mouth Cancer Action Month, we will be putting the spotlight on this hidden killer, driving the message that early detection saves lives - under the campaign tagline ‘If in Doubt, Get Checked Out'.
The campaign is also supporting a superb short film by NHS Mount Vernon Cancer Network. ‘Head and Neck Cancer: Improving Early Diagnosis' is one of four excellent videos by the team, which have been selected a finalist in the Quality in Care (QiC) Excellence in 2013 Oncology Awards.
The ten minute video contains accounts from clinical experts, as well as head and neck cancer sufferers themselves, highlighting the risks and early warning signs associated with mouth cancer.
The messages are really important as we drive to improve awareness of one of the UK's fastest growing cancers.