A record number of people are seeking out braces to achieve a celebrity smile the au natural way.
According to the British Orthodontic Society1, more than one million people are looking to braces to bring a beautiful smile back to their faces, rather than undergoing alternative invasive treatments.
New research by oral health charity the British Dental Health Foundation2 also shows that one in five people now spend more money per month on oral care products, compared with hair products, skincare, fragrances and cosmetics.
Clinically recognised, virtually invisible orthodontic treatment, Invisalign, has reported a 25 per cent increase in demand over the last five years, with the average age of people seeking braces shifting to persons 25 and over - evidence of crooked teeth no longer being an issue solely tackled in your teens. Be it parents, students or businessmen, a set of pearly whites is the new coveted trend.
Braces are a way of straightening or moving teeth to improve their appearance and the way they work. They can also help to look after the long-term health of the teeth and gums. With the treatment on the rise, Chief Executive of the British Dental Health Foundation, Dr Nigel Carter OBE, discusses why braces are no longer considered a stigma.
Dr Carter says: "The significant advances in technology mean you can now wear braces without them being blindingly obvious. Celebrities are often seen as role models in society, and the visible standard of their oral hygiene is no exception. With many stars often improving their own smile through cosmetic dentistry, it's no wonder we are now seeing a growing trend within the British public.
"A direct reflection of this can be seen in the success of certain dental brands, for example interest in Invisalign, the virtually invisible way to straighten teeth, has grown by 25 per cent in the last five years alone.
Jamie Morley, UK & Ireland General Manager at Invisalign, comments: "Working with over 2 million people worldwide to transform their smiles, Invisalign is dedicated to improving oral health and leading innovation in orthodontic technology. As such, we are proud to be sponsors of National Smile Month 2013 and help towards driving awareness of dental hygiene across the UK."
It is important not forget the basics of good oral hygiene, and National Smile Month is a great chance to brush up on those basics. The campaign, which runs from 20 May to 20 June, reminds us all about the importance of brushing for two minutes twice a day using a fluoride toothpaste, cutting down on how often you eat and drink sugary foods and drinks and visiting your dentist regularly, as often as they recommend.
1. Source: Orthodontics - an introduction for patients
2. Research conducted on behalf of the British Dental Health Foundation by Atomik Research, February 2013. Sample size: 2,044