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National Smile Month

National Smile Month is the UK's largest and longest-running oral health campaign. Alongside thousands of individuals and organisations, between May and June, National Smile Month promotes three key messages, all of which go a long way in helping us develop and maintain a healthy mouth. They are:

  • Brush your teeth last thing at night and on at least one other occasion with a fluoride toothpaste.
  • Cut down on how often you have sugary foods and drinks.
  • Visit your dentist regularly, as often as they recommend.

Since its very first campaign in 1977, our aim with National Smile Month has been to ultimately improve the UK's oral health. The campaign hopes to raise awareness of important health issues, and make a positive difference to the oral health of millions of people throughout the UK.

With the help and enthusiasm of those who are passionate about health and wellbeing, National Smile Month 2017 will see around 3,000 dedicated events and activities up and down the UK educating and engaging local communities about the importance of a healthy mouth.

National Smile Month is for all dental and health professionals, schools, pharmacies, community groups, colleges and workplaces - in fact anyone with an interest in good oral healthcare, to join in and help us educate, motivate and communicate positive oral health messages and improves the quality of smiles all around the UK.

But National Smile Month isn't just about education and stressing the importance of a healthy mouth - the key to the success of the campaign is that we have lots fun doing it!

Our National Smile Month Smiley is all about having fun while reaching people with our key messages for good oral health. Over the last three years more than half a million have be made, resulting in loads of Smiley Selfies posted on social media and spearheading hundreds of media stories.

National Smile Month is a campaign to help improve oral health in local communities. Our team at the Oral Health Foundation use National Smile Month as a chance to work closely with oral health educators, health professionals, schools and workplaces, to increase their important work of delivering oral health education, especially in disadvantaged communities and regions of known poor oral health.

Since its creation almost 40 years ago, National Smile Month has helped facilitate thousands of events and projects, and continues to act as the spearhead campaign for providing organised grassroots activities such as fun days, talks, sponsored events, roadshows, displays, open sessions and competitions - all which have the ultimate goal of engaging people in the importance of oral health.

National Smile Month celebrated its 40th Birthday in 2016.

In 2017, National Smile Month will take place between 15 May and 15 June.

Please visit to find out how you can get involved.

Our Partners

National Smile Month simply wouldn't be possibly without the generosity and dedication of our sponsors. In 2016 the campaign had platinum sponsorship from Wrigley and Oral-B while our other sponsors included Polo, Philips and Denplan.

If you would like to know how to support National Smile Month in 2017 and become one of our campaign partners, please contact Communications Manager at the Oral Health Foundation David Arnold on 01788 539 789 or at

Read more about 'Our Work': Mouth Cancer Action MonthDental Buddy | How to support us


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