Tracy Posner is a communications specialist with over 35 years' experience working with some of the UK's leading advertising, PR and communications agencies. Including J Walter Thompson and the Saatchi & Saatchi-owned PR consultancy Harrison Cowley Group for whom she ran successful campaigns for household name companies for a number of years.

More than 25 years ago, Tracey set up Positive Communications - a specialist communications consultancy which focuses on dental, health and wellbeing and handled a diversity of campaigns for dental companies.

Her client list reads like the ‘Who's Who' of dentistry and includes Philips Oral Healthcare, Unilever and Align Technology, as well as organistions such as The British Orthodontic Society and the European Aligner Society. She has also enjoyed considerable success organising events (product launches, educational meetings and conferences) for companies in the healthcare sector.

Tracy has sat on a variety of charity trustee boards, and set up and run advisory boards for a number of clients. She has considerable experience and connections with dental representative bodies and has fostered meaningful relationships with many dental key opinion leaders.

Tracy has attended a large number of symposia, exhibitions and conferences in the UK, Europe and Australia, and learned at first hand the latest developments in oral health research, sometimes many years before they come to commercial fruition.