The Oral Health Foundation evaluates consumer oral health care products to ensure that the claims made by manufacturers are clinically proven and not exaggerated.
Our Accreditation programme is all about giving you an added level of assurance and confidence that the products you buy do what they claim to do.
Our independent panel of internationally recognised dental experts study all the product claims carefully to make sure they are true, and backed up by reliable scientific evidence.
For more than 20 years, we have helped the dental profession and consumers make informed choices about which oral care products they buy. Accreditation gives us the opportunity to provide people with information, protection and education, in a ‘shorthand' form, delivered via recognition of the charity's ‘Approved' Smiley-face logo.
Currently, there are more than 150 'Approved' products on sale in 60 countries around the world. So when you next visit your supermarket, beauty retailer or pharmacy, look out for the below products that carry the Oral Health Foundation 'Approved' logo.
Learn more about our accreditation program
If you are a manufacturer wishing to learn more about Accreditation and the benefits of having your product 'Approved', more information can be found by clicking the link below.
Information for manufacturers
A number of Oral-B products have been approved under our accreditation programme. Our panel of independent and internationally recognised clinical and academic experts have examined the products to ensure they can fulfil their claims. Read more
Waterpik® oral health products have been accredited by the Oral Health Foundation as they are clinically proven to provide significant oral health benefits, including improved gum health, and the removal of plaque and bacteria. Read more
The approved mouthwashes from Listerine have been subjected to a number of clinical trials and scientific tests. The Oral Health Foundation approved accreditation logo on the packaging is a seal which shows the product has passed our assessment. Read more
Our accreditation scheme establishes the basis of a gold standard of oral health care products that fulfil the claims and promises they make to consumers. Wrigley’s sugar-free gum claims to help neutralise plaque acids that may cause harm to your teeth. Read more
Since 1994, The Breath Company has helped people get closer to achieving optimal oral health while enjoying fresh, clean breath. Read more
Product approval is a very important part of the work the Oral Health Foundation does, especially when it can help to treat oral health problems like gum disease. Tepe's approved products can be very useful for interdental cleaning. Read more
If accredited, all claims on the packaging and the marketing for a Home Bargains product will be scrutinised and examined by a panel which is comprised of independent experts of international standing. Read more
Products from this retailer have been given international recognition as a result of being accredited by a charitable organisation, like the Oral Health Foundation, which prides itself on helping consumers gain better oral health. Read more
Since the Accreditation scheme was launched in 1991, numerous products, including M&S products, have carried the recognised Oral Health Foundation accreditation logo, assuring consumers the claims made by these products are not exaggerated. Read more
A number of Morrisons products have been approved under our accreditation programme. Our panel of independent and internationally recognised clinical and academic experts have examined the products to ensure they can fulfil their claims. Read more
Our accreditation scheme establishes the basis of a gold standard of oral health care products that fulfil the claims and promises they make to consumers. A number of Sainsbury’s products from their OraCare line fit into this bracket. Read more
All products that go through the Oral Health Foundation’s accreditation scheme are assessed by a trusted independent and internationally recognised panel of academics and consumers who purchase Tesco’s accredited products have valuable assurance of quality. Read more
Nuud plastic free, plant based gum has been approved by the Oral Health Foundation and is beneficial for dental health as chewing helps to neutralise plaque acids after eating or drinking anything, such as sugary foods or coffee that may cause harm to your teeth. Read more
Bambooth's line of bamboo toothbrushes are latest to be accredited by the Oral Health Foundation for their oral health benefits and sustainability. They offer brushes for both adults and children and carry our smiley seal of approval. Read more
Research shows that 80 per cent of people would look for the Oral Health Foundation’s ‘Approved’ logo before purchasing an oral hygiene product like the accredited Fixodent products. Read more
As a result of having the Oral Health Foundation seal of approval, a number of Anchor products have international recognition that these are quality, trustworthy products from a leading Indian independent brand. Read more
All products that go through the Oral Health Foundation’s accreditation scheme are assessed by a trusted independent and internationally recognised panel of academics and consumers who purchase Kingfisher’s accredited products have valuable assurance of quality. Read more
Products from Sarakan Dental that have the Oral Health Foundation’s ‘Approved’ symbol have added value because it is an illustration of independent backing for the claims made. Read more
Some Royal Sanders products are approved by the leading independent dental health charity based in the United Kingdom, the Oral Health Foundation, which aims to increase consumer awareness and confidence in quality products. Read more
Several products from Firefly are approved under our accreditation scheme, which is the biggest in the world and used by some of the world’s biggest healthcare brands and manufactures. Read more