Why Product Approval?

The Oral Health Foundation evaluates consumer oral health care products to ensure that manufacturers' product claims are clinically proven and not exaggerated. Oral care products find their way into everybody's shopping trolley, but only a quarter of consumers understand their ingredients and purpose. Plus, almost three in four people do not always believe the product claims. If a product carries the Oral Health Foundation Approved logo a consumer can be assured that claims made on the packaging have not been exaggerated.

Product Recognition

With the significant rise and growth in a variety of dental insurance and care reimbursement schemes, there is a demand from the public, profession and industry to have these schemes recognised. If a scheme carries the Oral Health Foundation Recognised logo consumers can be assured that benefits of a plan are genuine.

Independently Approved

It is important that people are given the added level of assurance they need and deserve. That's why our independent panel of internationally recognised dental experts study all the claims carefully to make sure they are true, and backed up by reliable scientific evidence.

Currently, there are more than 150 approved products and services on sale, including toothpastes, brushes, mouthwashes, interdental brushed and more, supplied in 60 countries around the world.


  • Builds consumer confidence.
  • Independent endorsement of the benefits of the products.
  • Assessed by a trusted independent and internationally recognised panel of academics.
  • The biggest accreditation scheme in the world and internationally recognised.
  • Use it as a selling point.
  • Display the logo for consumer confidence.
  • A product page on our website, linking to your own dedicated web pages.

Get your products approved or recognised

If you are a manufacturer and want your, or your client's products Approved, or a dental insurance provider and would like your plan Recognised, contact us for full details and a quotation. 

Accreditation enquiry form

Approved and Recognised Products and Services

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