21 Aug 2020  By Olivia Howes

The pursuit of a sparkling smile is a popular one in today’s Insta-perfect world. Attracted by promises of brighter, whiter teeth, consumers are buying a dazzling array of whitening powders, paints, gels, pens, strips and kits to use at home.

According to a recent Mintel report, 52% of people surveyed were using at-home teeth-whitening kits at least once a day.

They’re usually much cheaper than dentist-administered professional whitening, but are home whitening kits really effective – and are they safe for your teeth?

Read the full story at Which.co.uk