Once a product has been accredited, the manufacturer is granted a licence to use the Oral Health Foundation approval logo on packaging and in marketing materials. The logo is a trusted symbol for consumers, so it is important that it is always used correctly and in line with our guidelines.

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What the licence allows

Manufacturers may display the logo on:

• Product packaging and outer cartons.

• Point-of-sale materials and in-store displays.

• Advertising (print, digital, broadcast and outdoor).

• Websites, social media and e-commerce listings.

• Trade and promotional materials.

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Logo usage guidelines

To protect the clarity and integrity of the scheme, all use of the logo must follow our official style guidelines. These cover:

• Size and visibility.

• Logo colour options.

• Placement and spacing.

• Backgrounds and contrast.

• Minimum reproduction standards.

Products must not imply, through wording or design, that:

• Accreditation applies to anything other than the approved product.

• Accreditation represents a ranking or preference over non-accredited products.

• The product has the Oral Health Foundation’s clinical endorsement outside its agreed claims.

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Changes that require approval

Manufacturers must notify the accreditation team if:

• Product formulation changes.

• New marketing claims are added.

• Packaging design changes in a way that affects logo placement.

• The logo is being used in a new market or country.

Any new claim or significant packaging change may need to be reviewed before continued use of the logo.

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Protecting consumer trust

The value of the logo is built on public confidence. Misuse of the logo harms the scheme and may result in suspension or removal of accreditation.