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  1. Approved products

Approved Products

The Oral Health Foundation evaluates consumer oral health care products to ensure that the claims made by manufacturers are clinically proven and not exaggerated. 

Our Accreditation programme is all about giving you an added level of assurance and confidence that the products you buy do what they claim to do.

Our independent panel of internationally recognised dental experts study all the product claims carefully to make sure they are true, and backed up by reliable scientific evidence.

For more than 20 years, we have helped the dental profession and consumers make informed choices about which oral care products they buy. Accreditation gives us the opportunity to provide people with information, protection and education, in a ‘shorthand' form, delivered via recognition of the charity's ‘Approved' Smiley-face logo.

Currently there are more than 150 'Approved' products on sale in 60 countries around the world. So when you next visit your supermarket, beauty retailer or pharmacy, look out for the below products that carry the Oral Health Foundation 'Approved' logo.


If you are a manufacturer wishing to learn more about Accreditation and the benefits of having your product 'Approved', more information can be found by clicking here.

Listerine

Listerine

The approved mouthwashes from Listerine have been subjected to a number of clinical trials and scientific tests. The Oral Health Foundation approved accreditation logo on the packaging is a seal which shows the product has passed our assessment. Read more

Published: 8th May, 2020

Updated: 9th May, 2020

Author: George Bushell

Related topics:
  • Approved Products
Oral-B

Oral-B

A number of Oral-B products have been approved under our accreditation programme. Our panel of independent and internationally recognised clinical and academic experts have examined the products to ensure they can fulfil their claims. Read more

Published: 7th May, 2020

Updated: 9th May, 2020

Author: George Bushell

Related topics:
  • Approved Products
Wrigley

Wrigley

Our accreditation scheme establishes the basis of a gold standard of oral health care products that fulfil the claims and promises they make to consumers. Wrigley’s sugar-free gum claims to help neutralise plaque acids that may cause harm to your teeth. Read more

Published: 4th May, 2020

Updated: 9th May, 2020

Author: George Bushell

Related topics:
  • Approved Products
TePe

TePe

Product approval is a very important part of the work the Oral Health Foundation does, especially when it can help to treat oral health problems like gum disease. Tepe's approved products can be very useful for interdental cleaning. Read more

Published: 30th January, 2019

Updated: 28th August, 2020

Author: George Bushell

Related topics:
  • Approved Products
Polo® Sugar Free

Polo® Sugar Free

As a result of having the Oral Health Foundation seal of approval, POLO Sugar-Free mints have international recognition that these are quality products that consumers can trust to be safe for their teeth. Read more

Published: 25th January, 2019

Updated: 28th August, 2020

Author: George Bushell

Related topics:
  • Approved Products
Babycup

Babycup

Babycup is loved by parents and perfectly-sized for little ones’ hands and mouths. They encourage sipping, which supports healthy development of mouth, jaws and teeth and are also designed to help support dental and orthodontic development. Read more

Published: 24th January, 2019

Updated: 24th November, 2020

Author: David Arnold

Related topics:
  • Approved Products
Bambooth

Bambooth

Bambooth's line of bamboo toothbrushes are latest to be accredited by the Oral Health Foundation for their oral health benefits and sustainability. They offer brushes for both adults and children and carry our smiley seal of approval. Read more

Published: 24th January, 2019

Updated: 28th August, 2020

Author: Stephen Loat

Related topics:
  • Approved Products
Biomin

Biomin

BioMin are one of the latest brands to have a product approved under our accreditation scheme. Our panel of independent and internationally recognised clinical and academic experts have examined their new toothpaste to ensure it can fulfil it's claims. Read more

Published: 21st January, 2019

Author: George Bushell

Related topics:
  • Approved Products
Fixodent

Fixodent

Research shows that 80 per cent of people would look for the Oral Health Foundation’s ‘Approved’ logo before purchasing an oral hygiene product like the accredited Fixodent products. Read more

Published: 23rd January, 2018

Updated: 5th April, 2018

Author: George Bushell

Related topics:
  • Approved Products
Peppersmith

Peppersmith

Since the Accreditation scheme was launched in 1991, numerous products, including Peppersmith products, have carried the recognised Oral Health Foundation accreditation logo, assuring consumers the claims made by these products are not exaggerated. Read more

Published: 22nd January, 2018

Updated: 5th April, 2018

Author: George Bushell

Related topics:
  • Approved Products
Clinomyn

Clinomyn

More than 150 over-the-counter products are accredited by us at the Oral Health Foundation and sold in 55 countries around the globe, providing valuable comfort to consumers seeking quality Clinomyn products. Read more

Published: 21st January, 2018

Updated: 5th April, 2018

Author: George Bushell

Related topics:
  • Approved Products
Scottish Water

Scottish Water

As a result of being part of our ‘Approved’ scheme, consumers can rest assured that the claims and promises made by Scottish Water have been verified and it is a safe drink for teeth and general oral health. Read more

Published: 18th January, 2018

Updated: 5th April, 2018

Author: George Bushell

Related topics:
  • Approved Products
Anchor

Anchor

As a result of having the Oral Health Foundation seal of approval, a number of Anchor products have international recognition that these are quality, trustworthy products from a leading Indian independent brand. Read more

Published: 17th January, 2018

Updated: 5th April, 2018

Author: George Bushell

Related topics:
  • Approved Products
Kingfisher

Kingfisher

All products that go through the Oral Health Foundation’s accreditation scheme are assessed by a trusted independent and internationally recognised panel of academics and consumers who purchase Kingfisher’s accredited products have valuable assurance of quality. Read more

Published: 16th January, 2018

Updated: 5th April, 2018

Author: George Bushell

Related topics:
  • Approved Products
Sarakan

Sarakan

Products from Sarakan Dental that have the Oral Health Foundation’s ‘Approved’ symbol have added value because it is an illustration of independent backing for the claims made. Read more

Published: 15th January, 2018

Updated: 5th April, 2018

Author: George Bushell

Related topics:
  • Approved Products
Royal Sanders

Royal Sanders

Some Royal Sanders products are approved by the leading independent dental health charity based in the United Kingdom, the Oral Health Foundation, which aims to increase consumer awareness and confidence in quality products. Read more

Published: 13th January, 2018

Updated: 23rd October, 2019

Author: George Bushell

Related topics:
  • Approved Products
Firefly

Firefly

Several products from Firefly are approved under our accreditation scheme, which is the biggest in the world and used by some of the world’s biggest healthcare brands and manufactures. Read more

Published: 12th January, 2018

Updated: 5th April, 2018

Author: George Bushell

Related topics:
  • Approved Products
Unum Dental

Unum Dental

The Dental Payment Plan Recognised Scheme guides consumers towards products and services, like those provided by Unum Dental, that give dental benefits to help them obtain better oral health. Read more

Published: 11th January, 2018

Updated: 5th April, 2018

Author: George Bushell

Related topics:
  • Approved Products
Dencover

Dencover

Read more

Published: 10th January, 2018

Updated: 5th April, 2018

Author: George Bushell

Related topics:
  • Approved Products
Aldi

Aldi

Products from this retailer have been given international recognition as a result of being accredited by a charitable organisation, like the Oral Health Foundation, which prides itself on helping consumers gain better oral health. Read more

Published: 9th January, 2018

Updated: 5th April, 2018

Author: George Bushell

Related topics:
  • Approved Products
Home Bargains

Home Bargains

If accredited, all claims on the packaging and the marketing for a Home Bargains product will be scrutinised and examined by a panel which is comprised of independent experts of international standing. Read more

Published: 7th January, 2018

Updated: 5th April, 2018

Author: George Bushell

Related topics:
  • Approved Products
Lidl

Lidl

Product approval is a very important part of the work the Oral Health Foundation does, especially when it can have a positive impact on the dental health of children. Lidl’s product(s) are just some of the many dental products that we accredit. Read more

Published: 6th January, 2018

Updated: 5th April, 2018

Author: George Bushell

Related topics:
  • Approved Products
Marks & Spencer

Marks & Spencer

Since the Accreditation scheme was launched in 1991, numerous products, including M&S products, have carried the recognised Oral Health Foundation accreditation logo, assuring consumers the claims made by these products are not exaggerated. Read more

Published: 5th January, 2018

Updated: 5th April, 2018

Author: George Bushell

Related topics:
  • Approved Products
Morrisons

Morrisons

A number of Morrisons products have been approved under our accreditation programme. Our panel of independent and internationally recognised clinical and academic experts have examined the products to ensure they can fulfil their claims. Read more

Published: 4th January, 2018

Updated: 5th April, 2018

Author: George Bushell

Related topics:
  • Approved Products
Primark

Primark

More than 150 over-the-counter products are accredited by us at the Oral Health Foundation and sold in 55 countries around the globe, providing valuable comfort to consumers seeking quality Primark products. Read more

Published: 3rd January, 2018

Updated: 5th April, 2018

Author: George Bushell

Related topics:
  • Approved Products
The Breath Co

The Breath Co

Since 1994, The Breath Company has helped people get closer to achieving optimal oral health while enjoying fresh, clean breath. Read more

Published: 2nd January, 2018

Updated: 28th August, 2020

Author: George Bushell

Related topics:
  • Approved Products
Sainsbury's

Sainsbury's

Our accreditation scheme establishes the basis of a gold standard of oral health care products that fulfil the claims and promises they make to consumers. A number of Sainsbury’s products from their OraCare line fit into this bracket. Read more

Published: 2nd January, 2018

Updated: 5th April, 2018

Author: George Bushell

Related topics:
  • Approved Products
Dr M's Oral Brush

Dr M's Oral Brush

This is the first 100% recyclable manual toothbrush with replaceable heads designed by the profession and one of the latest products to be accredited. Read more

Published: 1st January, 2018

Updated: 28th August, 2020

Author: George Bushell

Related topics:
  • Approved Products
Tesco

Tesco

All products that go through the Oral Health Foundation’s accreditation scheme are assessed by a trusted independent and internationally recognised panel of academics and consumers who purchase Tesco’s accredited products have valuable assurance of quality. Read more

Published: 1st January, 2018

Updated: 5th April, 2018

Author: George Bushell

Related topics:
  • Approved Products
Back to top

Showing 10 of 29

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Tag cloud

bad breath Campaigns Dental health Dental hygiene awareness Free check up Mouth Cancer Mouth Cancer Action Month National Smile Month Oral Cancer Oral health Patient story Safebrace Smilathon Smiley Sugar TMA Tag 1
Dental Helpline

Dental Helpline

We're here to give you impartial advice about your oral health. Contact our team of fully-qualified professionals by telephone (01788 539780), or email ([email protected]). Read more

Published: 25th October, 2018

Updated: 6th January, 2020

Author:

Related topics:
  • Frequently asked oral health questions
Dental care and coronavirus (COVID-19)

Dental care and coronavirus (COVID-19)

The latest advice on how you can access dental care, treatment and advice during the coronavirus pandemic. Read more

Published: 25th March, 2020

Author: David Arnold

Latest tweet

  • "But from the wide range of activities around bedtime, our experts considered toothbrushing to be the most importan… https://t.co/3hhrXouTGJ

    27thFebruary, 2021 @dentalhealthorg
  • Heart health and gum health are closely connected because inflammation and bacteria in the gums and mouth may be ab… https://t.co/3BB5QDcjdw

    26thFebruary, 2021 @dentalhealthorg
  • The Oral Health Foundation does not receive any government support and so we rely on funding from the public to kee… https://t.co/Zt2EGb2Gdt

    26thFebruary, 2021 @dentalhealthorg

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Oral Health Foundation, Smile House, 2 East Union Street, Rugby, Warwickshire, CV22 6AJ, UK

Oral Health Foundation is a company limited by guarantee registered in England and Wales (number 1027338) and registered as a charity (number 263198).

About Safe Brace

There are now more ways to straighten your teeth than ever before. Being able to make an informed decision on which treatment to have is vital. 

At Safe Brace you can find impartial advice about orthodontic treatment, formed with the combined expertise of the Oral Health Foundation and the British Orthodontic Society. 

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