The Tooth Whitening Information Group

The Tooth Whitening Information Group is an alliance of dental professional bodies and manufacturers set up to tackle the key issues and problems regarding tooth whitening. Read more

About tooth whitening

Tooth whitening can be a very effective way of lightening the natural colour of your teeth without removing any of the tooth surface. Learn all about what tooth whitening involves and how to do it safely. Read more

Tooth whitening and the law

An EU Council Directive states that tooth whitening is an 'act of dentistry' and can only be carried out by a dental professionals. It also made rulings on the strength of whitening products. Read more

Make a report

Make a complaint if you have found an illegal tooth whitening product or have had treatment by somebody who is not lawfully qualified. You can also report companies that claim to train whitening technicians. Read more

FAQs for dental professionals

We have put together a series of answers from the most common questions that dental professionals frequently ask us about tooth whitening. Read more

FAQs for beauticians

There remains a considerable amount of confusion over what constitutes safe and legal tooth whitening. Here are some of the most common questions we get from beauticians about tooth whitening. Read more

Tooth whitening in the news

The latest news and updates on tooth whitening. All the top stories, articles and advice, including the most recent court cases featuring illegal tooth whitening activity. Read more

Our partners

The Tooth Whitening Information Group is supported by a number of expert organisations that are passionate about communicating the benefits of safe tooth whitening. Read more