Brush for better health Learn about this years theme and the reasons why we chose it. Expand National Smile Month 2023 is all about shining a light on the importance of brushing our teeth. Twice daily toothbrushing is the cornerstone to good oral health. It is important because it removes plaque. If the plaque isn't removed, it continues to build up, feeding on the bits of food left behind and causing tooth decay and gum disease. Yet despite the benefits of toothbrushing, many of us still do not consider it a priority. In the UK, around one-in-three people do not brush twice a day while one-in-four regularly skip brushing. Poor toothbrushing habits are a key factor for two-in-three UK adults having visible plaque, almost one-in-three (31%) suffering from signs of tooth decay, and three-in-four (74%) having had teeth extracted. During National Smile Month, we need your support to get more people brushing twice daily. We also need to show people how to brush their teeth effectively. By helping others form healthier habits, they can improve their quality of life and have a smile they can be proud of. To support National Smile Month, please share the information and tips on this website. We also have lots of activities, events and competitions you can take part in and share too.